It all started with a simple idea: time should be more than just numbers on a dial. I remember my grandfather’s old watch—the way it felt in my hands, the weight of history in its gears. That’s when it hit me: what if we could create timepieces that weren’t just functional, but told a story? So, in 2018, we set out to craft watches that blend tradition with innovation, for people who see every second as a chance to make memories.
Funny enough, our first prototype was built at my kitchen table. (Yes, coffee was spilled. More than once.) But that DIY spirit stuck with us. Today, every piece we design still carries that same passion—because honestly, why settle for ordinary when you can wear something that sparks joy?
Time is personal. Whether you’re scaling mountains or chasing toddlers, your watch should keep up without missing a beat. That’s why we obsess over details—like how a strap molds to your wrist over time, or how a dial catches the light just right. It’s not about trends; it’s about creating heirlooms you’ll want to pass down.
Let’s be real—the world doesn’t need another disposable accessory. But after hearing customers say things like “I wore this through my wedding AND my first marathon”, we knew we were onto something. Our mission? To design timekeepers that become part of your story, whether that’s acing a presentation or teaching your kid to tell time.
(Side note: One customer actually buried his watch in his backyard for a year to test durability. Spoiler—it still works. We don’t recommend this, but hey, commitment!)
Ever notice how the best ideas come when you’re not trying? Like that time our lead designer got inspired by vintage car dashboards during a road trip. Or when we realized adventurers needed watches that could survive both boardrooms and blizzards. That’s the magic—listening to life’s little moments and turning them into something you can wear.
So here’s to the dreamers, the doers, and everyone in between. Your time is now—let’s make it count.
